9Fold — Business Alchemy Process

BUSINESS ALCHEMISTS WITH HEARTS TO SERVE

RIGHT THOUGHT = RIGHT ACTION

RIGHT HEART = RIGHT ART

CRAFTSMEN IN SEARCH OF BEAUTY

GUIDED BY LOVE OF HUMANITY

Growth Alchemists. Dream Workshop. Business Craftsmen.

9 Fold Group is a laboratory where we practice business alchemy. We take what is incomplete, extract what is true, and rebuild with intention. Our roots trace back to the earliest days of modern digital marketing, evolving alongside every major shift in platforms, media, and growth mechanics. Across two decades of building, scaling, acquiring, and dismantling companies, we learned that growth is not a “build it and they will come,” situation. Growth is earned through following correct methods.

Today, 9Fold exists as a skunkworks lab where insight becomes IP, IP becomes living systems, and those systems are released into the world with care. We are here to serve the builders and creators willing to do the real work of transformation.

We are ready to transform your passion into gold.

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WELCOME TO THE FOLD

Andrew Oman

CEO / Founder

Andrew Oman is a strategic lightning rod of creation and execution. He has a gift to see opportunities and gaps and zealously validates those opportunities with a refined validation approach he calls "Structured Intelligence." As a serial entrepreneur he has learned to explore with wisdom. Fail fast, act with excitement, and most importantly harness "Shakti" to be in a state of constant creation. Coming from punk rock roots he despises homogeny, and lack of originality in thinking, expressing, and doing. His energy is meant to attract and repel in equal measure, creating an orientation for his "tribe." This chapter of his life is dedicated to creating artifacts and offering business support to healers, artists, creatives and other entrepreneurs that are focused on doing good in the world. He needs a team, he has one. He's anchored in Truth. He serves the Mother.

Highlights & Expertise

5 year entrepreneur
15 years in startup and management consulting
20 years in growth marketing and customer acquisition
Created growth agency acquisition with millions of attributable MRR
Consulted/marketed/scaled fortune 500 and startups alike
Gap Identification and Market Validation
IP development and Portfolio Creation
Category Creation and GTM Execution

Nathan Raffel

Research & Development

Nathan Raffel is a passionate autodidact and polymath. The son of a translator, he fell in love early-on with diving headfirst into foreign languages and systems. He is a creative problem solver whose pattern recognition kicks in when he is immersed in the unknown. The perspective gained from that immersion drives what he does at 9Fold: breaking it down and rebuilding it into something novel and new. After 20 years as an entrepreneur he chose to apprentice and hone his gifts with deep presence. 9Fold created a symbiotic environment that welcomed his unique approach and in which those freshly-honed talents now flourish. Above all, he is a compulsively creative force of nature, driven by a curiosity that is equally child-like and insatiable.

Highlights & Expertise

20 year entrepreneur
8 years in digital marketing
7 years in startup consulting
Built a health food bakery from concept to regional manufacturing
System and process architecture
Financial modeling

Darrik Cheney

Account Manager & Operations

Darrik Cheney knows that everything from organizations to civilizations fall apart for one reason: people stop understanding each other. So he studies the species. Anthropology trained him to watch patterns, power, and behavior in the wild. It also taught him his favorite subject: humans. His devotion to Rock 'n' roll imbued him with the understanding that energy matters and conformity kills culture. Darrik's place is on the frontlines of the creative process. He works systems that hold under pressure and bring calm to complexity. He pays attention to how people think, how they work, and what they need to do their best work. For him, process is simply a way to protect the human experience. In an era reshaped daily by technology, he carries the Promethean reminder: the fire is in our hands. Mankind is not destined to be surpassed by technology, but to master it with creativity, strategy, and love for the human tribe.

Highlights & Expertise

Customer success and client experience leadership
Operational systems design and process improvement
Team dynamics and cohesiveness
Cultural intelligence and cross-cultural communication
Anthropology-driven research and insight
Curriculum and program development
Strategic thinking grounded in human behavior

Asnain Qutb

Design & Tech Lead

Syed Asnain Qutb moves fast, whether he's in the cockpit logging flight hours, drifting through corners, or architecting enterprise systems that actually scale. A certified pilot with a taste for controlled chaos, he believes speed is useless without precision and power is nothing without discipline. That philosophy defines his work as a Design & Tech Lead: calm under pressure, obsessed with performance, and relentlessly focused on execution. He is a systems thinker who sees the architecture beneath the interface: the invisible logic that makes products feel effortless. Where others see screens, he sees infrastructure. Where others see features, he sees flow. Asnain thrives in complexity, translating technical depth into elegant user experiences and directing teams with quiet intensity and high standards.

Highlights & Expertise

7+ years in UX/UI, product, and enterprise solution design
Tech Lead overseeing cross-functional design and development teams
Enterprise UX architecture and scalable design systems
AI-powered design operations and workflow automation
End-to-end product development (research -> wireframes -> high-fidelity -> deployment)
Web and mobile application design leadership
Usability testing, user research, and data-informed iteration
Design operations, process optimization, and team management