Build data-driven marketing and financial models that translate traffic, conversion, media costs, staffing, and margins into viable growth scenarios and decision guardrails.

Design the structural logic for how growth works: acquisition, conversion, retention, and expansion.

Identify and prioritize audiences based on customer archetypes that outline: core values, intent, readiness, messaging resonance, and economic value.

Architect channel mix, budgets, creative formats, and sequencing across paid and organic media to balance learning, efficiency, and scale.

Define what the business wins at by aligning value proposition, proof, offers, and messaging into a coherent position.

Deepen our understanding of the audience through research, keyword analysis, and demand assessment, to refine who the brand is truly built for.

Design scalable visual and verbal identity systems: logo, central artistic concepts, typography, color, imagery, voice, and messaging, that create clarity, trust, and consistency.

Assess internal processes, frameworks, content, methodologies, and insights that can be formalized into ownable, monetizable intellectual property.

Identify and integrate external IP: research, partnerships, licenses, or platforms, when buying speed or leverage outperforms building from scratch.

Produce keyword oriented content across web, video, ads, email, mapped to specific funnel stages and audience states.

Design, build, and launch digital courses and programs, including curriculum, content, LMS population, fulfillment, and community strategy.

Implement CRM, email, and automation flows that move users through awareness, trust, purchase, and retention based on real behavior.

Continuously improve pages, funnels, offers, and UX through testing and iteration to increase efficiency. All decisions are based on our 9Spine Logic System and the data we feed it.

Create, test, and deploy ad creative, copy, and funnels designed to validate positioning, acquire customers, and generate actionable insights.

Build compounding demand through SEO, partnerships, PR, and content ecosystems that reduce reliance on paid acquisition over time.

Launch flagship campaigns, narratives, or public moments that introduce the brand, its IP, and its worldview to the market through our partnership with Town Square Media.